Cost Reshaping and Value Restoration Drive a New Phase of High-Quality Globalization in the PV Industry

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Market Growth Stabilizes, Emerging Markets and Tech Innovation Become Key Drivers

In terms of market growth, the industry is transitioning from its previous phase of breakneck expansion to a period of steady growth. Leading research institutions forecast that global new PV installations in 2026 will be flat or experience a slight decline compared to 2025, representing an adjustment point within the industry's maturation process. Growth momentum is showing clear structural diversification: while growth is slowing in traditional key markets like China, Europe, and the U.S., emerging markets such as the Middle East, India, Africa, and Southeast Asia are experiencing rapid growth driven by local policies, becoming a crucial and diversified pillar of global demand.

On the technology front, reducing cost and increasing efficiency remains the perpetual goal. The recent surge in silver prices has dramatically accelerated the research and developmentand mass production adoption of "silver-reduction" and even "silver-free" metallization technologies, such as silver-coated copper and copper electroplating. Simultaneously, high-efficiency cell technologies like N-type TopCon, HJT, and IBC continue to advance, consistently lowering cost-per-watt while enhancing product power and reliability, creating long-term value for downstream customers.

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The overarching trend towards widespread adoption of solar energy remains unchanged. The current adjustments represent an industry "rite of passage" from adolescence to maturity. Haoxiang Solar is ready to work hand-in-hand with global partners to embrace change, focus on value, and jointly welcome the next golden era of high-quality, globalized development for the photovoltaic industry.

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